Comcast unit FreeWheel adds third-party inventory scoring to CTV ad buying tool
Launch partners and cited research
Launch partners include Mediaprobe, Adelaide and Magid. FreeWheel said the signals feed curated packages intended to support pricing and yield levers.
FreeWheel also cited research showing that 6 minutes of ads per hour delivered 89% higher recall than 12 minutes per hour.
FreeWheel adds third-party inventory scoring to Premium Signals Packaging
Comcast unit FreeWheel added third-party inventory scoring to its Premium Signals Packaging for programmatic CTV ad buying.
The new scoring incorporates quality, attention, engagement, ad experience, live indicators, device type, ad load, break structure and time of day.
