Comscore adds AI Intelligence tools to measure sponsored chat ads, track downstream impact
SCOR•AI Intelligence expands into sponsored chat ad measurement
Comscore expanded AI Intelligence to measure sponsored chat-based ads, linking AI exposure to downstream digital traffic, engagement and consumer behavior.
The capability moved into the production pipeline for monthly ingestion and reporting, supporting ongoing measurement for brands and publishers.
ChatGPT usage and sponsored-ad presence rose in travel prompts
Travel-category tracking showed sponsored-ad presence in hotel-related ChatGPT prompts rose to 24% in May 2026 from 6% in March.
Sponsored-ad presence increased to 14% in April 2026, highlighting a rapid buildout of paid placements within chat responses.
ChatGPT accounted for about 69% of unique visitors among AI assistants in June 2026, indicating continued usage growth.
