Comscore expands Magnite partnership to bring predictive audiences to SpringServe
SCOR•Comscore expanded its partnership with Magnite to integrate Proximic predictive audiences and contextual targeting into the SpringServe video platform, enabling publishers to package connected-TV inventory using targeting that does not rely on IDs.
1. Targeting integration
The integration brings Proximic’s predictive audiences and contextual targeting to Magnite’s SpringServe video platform. It enables publishers to package connected-TV inventory for campaigns using targeting that does not rely on IDs.
2. Early publisher use
Future Today is among the first publishers using the integration, combining first-party viewership data with contextual signals for privacy-compliant targeting.
