Comscore Marks 50 Years of Box Office Measurement in 70 Countries
Comscore's Movies division marks 50 years of continuous box office measurement since its 1976 founding and 2016 Rentrak merger. It delivers theatrical grosses, audience demographics, marketing impact and release tracking across 70+ countries for studios, exhibitors and distributors.
1. 50-Year Measurement Milestone
Comscore's Movies division traces its roots to a centralized box office reporting service launched in 1976. Following its 2016 merger with Rentrak, the division has maintained uninterrupted measurement, building five decades of industry trust and standardized data.
2. Comprehensive Global Analytics
Today, Comscore Movies tracks theatrical performance metrics in over 70 countries, offering studios and exhibitors insights on ticket grosses, audience demographics, marketing impact and global release patterns across the full film ecosystem.
3. Anniversary Plans and Industry Impact
Throughout 2026, Comscore will celebrate the milestone with industry events, client engagements and storytelling initiatives designed to reinforce its leadership in theatrical data and support strategic decision-making for studios, distributors and marketers.