Comscore partners with datafuelX to integrate measurement currency into TV, CTV planning workflows

Comscore OpenAP advanced-audience segments will be available through datafuelX starting in Q3 2026.

First client integrations went live last month, expanding measurement optionality for network groups without rebuilding internal workflows.

Comscore signed a national data-integration partnership with datafuelX to embed its measurement data into forecasting, pacing, and posting workflows.

The integration targets seamless adoption of Comscore currency for linear buying on advanced audiences and age-and-gender demographics within existing planning systems.