Comscore expands audio ad targeting and measurement integrations
Comscore launched integrations with Spotify, SiriusXM, Triton Digital, Acast, and Libysn to expand transcript-level targeting and measurement for audio ads.
The Proximic unit will use transcript analysis to support episode-level contextual targeting, brand-safety controls, and AI-driven predictive audience segments.
The move aims to narrow the gap between podcast inventory and programmatic buying standards used in display, video, and CTV.
Comscore cited April 2026 Plan Metrix data showing 45% of 25-34 year olds listen to podcasts weekly.
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