Comscore Powers 200+ Creator Directory for Cannes Brand Engagement
SCOR•Comscore co-launched The Creators List, a curated directory of over 200 top creators attending Cannes Lions, with Tubefilter, Whalar Group and Gospel Stats. The resource leverages Comscore’s cross-platform audience intelligence and includes a Creator TV Roundtable on June 23 to guide brands on effective investment decisions.
1. Launch of The Creators List
On June 8, Tubefilter, Comscore, Whalar Group and Gospel Stats unveiled The Creators List, an independent, curated directory of more than 200 top creators expected at Cannes Lions. The list covers creators in entertainment, lifestyle, sports, culture, business and digital media to help brands, agencies and media identify key talent on the Croisette.
2. Comscore Measurement Integration
Comscore’s modern cross-platform audience intelligence underpins the directory to enable media buyers to compare creator-driven investments with traditional advertising spends. On June 23, Comscore and Tubefilter will host a Creator TV Roundtable in Cannes to explore metrics that help brands optimize partnerships with high-engagement creator communities.
3. Ongoing Updates and Engagement
The Creators List will be continuously updated as additional creators confirm attendance at Cannes through late June. Brands and agencies can access the directory online to plan meetings and collaborate with creators shaping conversations at the festival.
