Conagra Future of Snacking report flags $198.2 billion US market shifts toward bold flavors, functional snacks
CAG•Functional and clean-label snacks gain share
Functional snacks reached $19 billion in retail sales, up 12.7% year over year; high-protein snacks generated $12.1 billion.
“Clean-label” style snacks totaled about $69.4 billion; products positioned on specific nutrition benefits added $71.7 billion.
Seed-oil-free and grass-fed claims lift volumes
Seed-oil-free demand lifted avocado-oil snack volumes 82% over three years; grass-fed meat snacks generated about $720 million annually.
Conagra publishes Future of Snacking 2026 report
Conagra Brands published its Future of Snacking 2026 report, sizing the U.S. snacking market at $198.2 billion.
Snacking became the largest U.S. eating occasion, pushing demand for bolder flavors, functional benefits, or “permissible indulgence” positioning.
