CoStar’s Homes.com survey shows new-construction buyers prioritize more space, financial confidence, function

CoStar published a Homes.com survey flagging larger homes, financial readiness, affordability, and ownership goals as top drivers for 2026 new-construction demand.

• Digital search is shifting rapidly: 51% used AI tools; 42% relied on video to evaluate homes before visiting.
• Remote work is reshaping design: 74% rated a home office important; 49% wanted a second office.
• Customization remains central: 70% sought full structural or aesthetic options, raising execution demands for builders.
• Builder selection tilts to quality: 57% prioritized materials; 54% experience; 50% flagged insurance costs as a key ownership concern.