Costco Sells $2.4B Gold Bars in 2025, Customers Earn $2,451 Per Ounce Profit

COSTCOST

Costco sold an estimated $2.4 billion of gold bars in 2025, averaging $200 million of monthly volume at a 2% markup over spot prices. Best-in-class gold price performance, up 92% year-over-year, translated into $2,451 profits per ounce for buyers and contrasts with its shares down 1.39% in the past year.

1. Class-Action Lawsuit Over Rotisserie Chicken

A lawsuit filed in San Diego federal court on January 22, 2026 accuses Costco of misleading shoppers by labeling its $5 Kirkland Signature rotisserie chickens as preservative-free despite the inclusion of sodium phosphate and carrageenan. The complaint, brought on behalf of California residents, seeks unspecified damages and an injunction preventing further alleged misrepresentations. Legal analysts estimate similar food-labeling cases can result in settlements exceeding $5 million or product-reform commitments, posing both reputational and financial risks for the retailer.

2. Exceptional Gold Bar Sales Drive $2.4 Billion Annual Volume

Since launching gold bar sales in early 2023, Costco has averaged $200 million in monthly sales, totaling approximately $2.4 billion for calendar year 2025. With a standard markup of roughly two percent over spot prices, customers purchasing one-ounce bars saw a 92 percent price rally between late January 2025 and January 2026. A member who bought at prevailing retail rates in early 2025 would realize about a $2,451 profit per ounce today, underscoring the initiative’s contribution to basket revenue and free-cash-flow generation.

3. February 13 Dividend Payment Maintains Steady Payout

Costco’s board approved a quarterly dividend of $1.30 per share, payable on February 13, 2026 to shareholders of record as of January 30. Holders of 100 shares will receive $130 next month. This payment matches the prior quarterly amount and, if repeated across the remaining three quarters, would total $5.20 annually. With 22 consecutive years of dividend increases and a forward payout ratio of around 23 percent, the company retains capacity for future hikes even as its yield of approximately 0.5 percent remains below the consumer staples peer average.

4. Institutional Stakes and Insider Transactions Highlight Confidence and Caution

Barlow Wealth Partners increased its position by 2.2 percent in Q3 2025 to 34,452 shares, valued at roughly $32.5 million, making Costco its sixth-largest holding. Vanguard Group, State Street and Geode Capital collectively own over 70 million shares, representing the majority of institutional ownership. Conversely, two executive vice presidents reduced their holdings by 16 percent and 15 percent in late December and early January, selling over 3,500 shares for proceeds exceeding $3.1 million. While institutional accumulation signals long-term confidence, recent insider sales may prompt investor scrutiny of near-term management conviction.

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