Costco Generates $2.4B in Annual Gold Sales While Shares Dip 1.4%
Costco’s 2025 gold bar sales reached approximately $2.4 billion annually on $200 million monthly volume, while rising gold prices delivered customers about $2,451 profit per ounce. Despite this, COST shares fell 1.39% over the past year, and the company will pay a $1.30 per share dividend on February 13, 2026.
1. Dividend Growth and Yield Considerations
Costco Wholesale has doubled its quarterly dividend payments since 2020, with the next payout set at $1.30 per share on February 13, 2026. Over the past six years, the company has delivered 22 consecutive annual dividend increases, yet its forward yield of 0.54% remains well below the 1.89% average for its sector. This low yield reflects the stock’s substantial capital gains over the same period: despite nearly flat share returns over the past 12 months, the cumulative appreciation since 2020 has driven yield compression. With a forward payout ratio of 23.4%, management retains ample capacity for future increases while balancing reinvestment in e-commerce and membership initiatives.
2. Membership Fee Revenue and Valuation Metrics
Costco’s two-tier membership model generates more than $5 billion in annual fee income, accounting for roughly 25% of operating profits. Over the past 15 years, the company has compounded its total returns at an average rate of 20% per annum, accelerating to 23% in the latest five-year span. E-commerce now represents over 15% of total sales, up from 10% three years ago. However, the forward price-to-earnings ratio stands at 47, versus a five-year historical average of 41, suggesting that investors seeking an attractive entry point might wait for valuation normalization or a pullback in multiples.
3. Legal Challenge Over Rotisserie Chicken Labeling
A class-action lawsuit filed in San Diego federal court accuses Costco of misleading consumers by marketing its $5 rotisserie chickens as preservative-free, despite the inclusion of sodium phosphate and carrageenan in the ingredient list. Plaintiffs allege the labeling violates California’s consumer protection statutes and seek unspecified damages along with an injunction to reform packaging claims. While the case is in its early stages, potential reputational damage could prompt the retailer to revise labeling practices nationwide, with implications for compliance costs and margin pressure if ingredient formulations are adjusted.
4. Performance of Gold Bar Sales Initiative
Since launching gold bar sales in 2023, Costco has moved an average of $200 million per month in physical gold, totaling approximately $2.4 billion for the 2025 calendar year. The product carries a markup of roughly 2% over spot prices, aligning with industry norms. Between January 2025 and January 2026, the price of gold climbed by 92%, translating to a gross return of approximately 87% for customers who purchased through Costco’s offering. While the core retail business saw flat comparable-store sales growth, the gold initiative represents a strategic diversification that contributed meaningfully to ancillary revenue streams and customer traffic in warehouse locations.