Coupang partners with Nebraska Beef to source US beef for South Korea
CPNG•Coupang partnered with Nebraska Beef to launch its first direct-sourcing program for U.S. beef. U.S. beef sales on Coupang’s platform rose more than 63% year-to-date in 2026, and U.S. meat exports to South Korea through the retailer exceeded $64 million in 2025.
1. Direct-sourcing program
Coupang partnered with Nebraska Beef to launch its first direct-sourcing program for U.S. beef, opening an export route to South Korea. The program connects Nebraska producers with Asian consumers and targets premium-margin cuts through Coupang’s fulfillment network.
2. Sales and exports
U.S. beef sales on Coupang’s platform rose more than 63% year-to-date in 2026. U.S. meat exports to South Korea through the retailer exceeded $64 million in 2025.
