Covista Names Michael Betz Chief Growth & Innovation Officer with Marketing Oversight
Covista appointed Michael Betz as Chief Growth & Innovation Officer, adding oversight of its Marketing organization while he remains Walden University President and digital division leader. The reconfiguration consolidates marketing and digital innovation to accelerate student engagement and growth, as long‐time CMO Maurice Herrera steps down.
1. Role Expansion
Covista has expanded Michael Betz’s responsibilities to oversee its Marketing organization as Chief Growth & Innovation Officer while continuing to serve as President of Walden University and head of the digital division.
2. Growth & Innovation Strategy
The new role aligns the company’s marketing and digital innovation functions to accelerate student acquisition, enhance engagement through AI-driven solutions, and foster cohesive portfolio growth across its five accredited institutions.
3. Leadership Transition
As part of the restructuring, long‐time Chief Marketing Officer Maurice Herrera will step down, concluding his tenure after scaling the marketing organization and co-leading an enterprise rebrand that strengthened institutional brands.