On February 4, 2026, Cowen & Co. established a price target of $37 for Match Group, implying a potential upside of 20.88% from recent levels. This projection reflects the firm’s confidence in sustained subscription growth across key platforms and the company’s ability to leverage new product features to attract higher-value users.

In the fourth quarter of 2025, Match Group delivered earnings per share of $1.06, a 29.3% increase compared to the prior year and nearly 5% above the Zacks Consensus Estimate. Quarterly revenues rose 2.1% year over year to $878 million, surpassing analyst forecasts by 0.74%, driven by steady subscriber additions and improved monetization on legacy brands.

Match Group’s strategic emphasis on Hinge continued to pay off, with direct revenues from the platform climbing 26.3% year over year. The number of paying users on Hinge expanded by 16.5%, underscoring the platform’s growing appeal among younger demographics and its success in converting free users into subscribers through enhanced matching algorithms and targeted marketing campaigns.

Despite a 5.3% decline in overall payers, Match Group improved its adjusted EBITDA margin to 42.1% as operating costs fell by 6.8%. On a foreign-exchange-neutral basis, total revenues were flat at $860.2 million, with direct revenues up 1.8% to $860.3 million. Indirect revenues surged 19.6% to $17.7 million. The company’s market capitalization stands at approximately $7.23 billion, with average daily trading volume of 13.65 million shares on NASDAQ.