Cracker Barrel Rolls Out $250,000 Sweepstakes with 250 $1,000 Prizes
Cracker Barrel will award 250 Rewards members $1,000 ($500 food card, $500 gas card), totaling $250,000 in prizes from May 19 to July 26. Members earn one weekly entry per entrée purchased, plus extra entries with retail add-ons and limited-time bonus offers on Campfire Meals and Military Appreciation items.
1. Sweepstakes Details
The promotion runs from May 19 to July 26 and awards 250 Cracker Barrel Rewards members $1,000 each in combined food and fuel value. Winners receive a $500 Cracker Barrel gift card and a $500 gas gift card, distributing $250,000 over 10 weeks with 25 winners selected weekly.
2. Entry Mechanics
Each qualifying entrée purchase in-restaurant, takeout or delivery earns one weekly sweepstakes entry. Members can gain extra entries by adding in-store retail items, and bonus opportunities will be available through limited-time offerings on Campfire Meals and Military Appreciation merchandise.
3. Marketing Context and Brand Engagement
A recent survey found nearly 4 in 5 Americans say gas prices influence summer travel plans, driving demand for fuel-related incentives. The sweepstakes coincides with the brand’s seasonal Campfire Meals return and aligns with America250 partnership activities celebrating national travel traditions.