Cramer Endorses Intuit as Shares Fall 45%, BMO Targets $624 Price
Jim Cramer recommended buying Intuit after its shares plunged over 45% from their high, trading near 19 times estimated 2026 earnings. BMO Capital raised its price target to $624—implying 42.6% upside—citing Intuit Mailchimp’s new AI-driven ecommerce tools to boost marketing revenue.
1. Cramer’s Bullish Buy Call
Intuit’s shares have tumbled over 45% from their all-time high and now trade around 19 times projected 2026 earnings. Jim Cramer highlighted minimal AI threat to TurboTax consumers and strong SMB demand for QuickBooks, calling the sell-off nonsensical and endorsing a buy at current levels.
2. BMO Target and Mailchimp Innovation
BMO Capital set a $624 price target for Intuit—implying 42.6% upside—citing Intuit Mailchimp’s launch of AI-powered ecommerce tools that merge data, automation, and marketing to directly drive revenue. These enhancements are expected to strengthen Intuit’s competitive position in financial and marketing software for small businesses.