Cramer Flags Alphabet’s $402.8B Scale vs AppLovin’s 84% EBITDA Margin

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Jim Cramer warned that Alphabet’s massive scale could undercut AppLovin’s exceptional 84% Q4 adjusted EBITDA margin and $1.309 billion quarterly free cash flow. Alphabet posted $402.8 billion revenue with a 32.8% profit margin last year, casting Google as a looming competitive threat.

1. Cramer’s Predator Warning

Jim Cramer cautioned that AppLovin’s industry-leading margins may attract Alphabet’s entry, posing a risk of aggressive competition that could erode profitability for smaller ad tech players.

2. AppLovin’s Q4 Performance

AppLovin delivered an 84% adjusted EBITDA margin in Q4 and generated $1.309 billion in free cash flow, up 88% year-over-year, driving $3.952 billion for the full year.

3. Alphabet’s Advertising Scale

Alphabet reported $402.8 billion in trailing revenue with a 32.8% profit margin, giving it the financial firepower to challenge high-margin competitors and expand its ad tech footprint.

4. The Trade Desk Precedent

The Trade Desk grew full-year revenue to $2.896 billion but saw its stock plunge 56% over the past year, illustrating how even strong ad platforms can face steep valuation declines when larger rivals move in.

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