Credit Acceptance has appointed Robert Bourrier as Chief Sales Officer. In this capacity he will lead and scale the national sales organization, translating enterprise strategy into consistent execution across all markets to support sustained revenue growth.

Bourrier’s mandate includes shaping and executing sales strategy, strengthening operating rhythms and performance management, developing sales talent and leadership, and ensuring robust go-to-market efforts to deliver a consistent dealer and consumer experience.

With more than 25 years in sales and commercial leadership, Bourrier previously led corporate marketplace efforts at private aviation platform Wheels Up and held senior roles overseeing global corporate agreements at Delta Air Lines and Air Canada, delivering results across diverse enterprise customer segments.