Cricut Q4 EPS $0.04 with $708.8M Revenue, Subscribers Up 4%
Cricut delivered Q4 EPS of $0.04 and $76.7M net income, with full-year revenue dipping 1% to $708.8M. Annual Platform subscribers rose 4% to 3.09M, driving a 5% revenue increase as ARPU reached $55.77, while product sales fell 5%, prompting a bundle-first strategy and new machine launches.
1. Quarterly Financial Results
Cricut posted Q4 EPS of $0.04 and generated $76.7 million in net income, with full-year revenue of $708.8 million, representing a 1% year-over-year decline. Management expressed disappointment in sales growth despite the ninth consecutive year of profitability.
2. Segment Performance
The Platform segment saw subscribers rise 4% to 3.09 million, boosting annual Platform revenue by 5% and lifting ARPU to $55.77. In contrast, Product revenue dropped 5% due to a 9% decline in accessories and materials sales.
3. Growth Initiatives and Outlook
Cricut launched the Joy 2 and Explore 5 machines along with a Direct-to-Film service and adopted a bundle-first strategy to counter falling product sales. The company plans to increase R&D and marketing investments in 2026 while maintaining profitability despite tariff-related margin uncertainties.