Cricut Launches 'Think It. Make It.' Platform Campaign to Expand Creativity Ecosystem
CRCT•Cricut unveils a new brand positioning as a creativity platform, integrating its Design Space software with smart cutting machines into a unified ecosystem. The company will roll out its “Think It. Make It. Cricut.” global campaign across streaming TV, paid social and web through year-end to broaden market reach.
1. New Brand Positioning as Creativity Platform
Cricut has redefined its core identity from a smart cutting machine manufacturer to a creativity platform, emphasizing an integrated ecosystem of hardware, software and materials to facilitate personalized projects for users of all experience levels.
2. Central Role of Cricut Design Space
At the heart of the ecosystem, Cricut Design Space software guides users from concept to creation, offering desktop and mobile experiences designed to simplify project planning and execution for both beginners and advanced makers.
3. 'Think It. Make It.' Global Campaign Rollout
The company launched its new “Think It. Make It. Cricut.” campaign on June 11, deploying assets across streaming television, paid social, web and additional marketing channels through the end of the year to drive brand awareness and customer engagement.
