Criteo Expands GO Platform with Five-Click Self-Service and 20% ROAS Lift
Criteo has opened self-service access to its AI-powered GO platform for SMBs and growth-stage brands, enabling campaign launches in as few as five clicks and unifying display, video, native and social channels. GO campaigns with social activation deliver over 20% higher ROAS, driving increased investment and reduced churn.
1. Self-Service GO Platform Launch
Criteo has enabled small and mid-sized businesses and growth-stage brands to independently create accounts, enter billing details and launch cross-channel performance campaigns in as few as five clicks via its AI-powered GO platform, unifying display, video, native and social under one interface.
2. Demonstrated Performance Improvements
GO campaigns that incorporate social activation have achieved more than 20% higher return on ad spend compared to traditional configurations, leading to increased advertiser investment, lower churn rates and reinforcing GO’s role as a durable growth driver.
3. Leadership Appointment and Global Expansion
To support GO’s expansion, Criteo appointed former Google Head of Shopping Courtney MacConnell as Vice President of Commercialization and Christopher Towl as Vice President of GO Product, and has launched self-service capabilities in the U.S. and U.K. with plans to enter additional markets later this year.