Criteo extends retail media partnership with flaconi for three years
CRTO•Criteo extended its retail media partnership with flaconi for three years, expanding coverage from Germany, Austria and Switzerland to all flaconi markets, including France. Media spend on flaconi grew more than 50% year over year, compared with a 12% market growth forecast for 2026.
1. Expanded partnership
Criteo extended its retail media partnership with online beauty retailer flaconi for another three years. The agreement expands coverage beyond Germany, Austria and Switzerland to all flaconi markets, including France. Flaconi will integrate C-Max Offsite Services with its onsite offering in a single platform to simplify campaign management and unify reporting. Media spend on flaconi grew more than 50% year over year, while BVDW forecast 12% market growth in 2026.
