Criteo partners with Massmart to launch retail media ads across South Africa digital properties
CRTO•Retail media collaboration expands onsite ads in South Africa
Criteo partners with Massmart to launch retail media ads across South Africa digital properties
Criteo SA entered a retail media collaboration with Massmart to expand onsite advertising across the retailer’s South African digital properties.
Massmart will roll out Sponsored Product Ads, plus Onsite Display Ads, using Criteo’s Commerce Yield platform to support campaign management and measurement.
The ad formats are already live on Makro.co.za, with the partners evaluating broader placement expansion across Massmart’s digital ecosystem.
