Criteo partners with Tyroo to resell ad tech solutions in Thailand, Malaysia and Philippines
CRTO•Tyroo to resell Criteo ad tech solutions in Southeast Asia
Criteo entered a strategic reseller partnership with Tyroo to expand advertiser coverage in Thailand, Malaysia, the Philippines.
Tyroo will promote Criteo’s performance media products, extending local sales reach and in-market support across the three countries.
The deal deepens Criteo’s Southeast Asia push, building on its existing Tyroo relationship in India since 2021.
The partnership targets broader adoption of Criteo’s commerce intelligence platform for AI-assisted commerce campaigns across channels.
