Criteo Taps $4B Media Spend for ChatGPT Free & Go Ad Pilot, 1.5× Lift
Criteo will integrate its AI-powered platform with OpenAI’s ChatGPT Free and Go advertising pilot across U.S., rolling out in coming weeks as first partner. U.S. users referred from ChatGPT convert at 1.5 times other channels, and Criteo activates over $4 billion in annual media spend for 17,000 advertisers.
1. Integration with ChatGPT Advertising Pilot
Criteo has become the first advertising technology partner in OpenAI’s ChatGPT Free and Go ad pilot in the U.S., enabling brands to deploy commerce-focused ads within the ChatGPT interface. The integration will begin rolling out in the coming weeks, allowing advertisers to reach conversational AI users during discovery and consideration stages.
2. Enhanced Conversion Rates from LLM Referrals
Analysis of 500 U.S. retailer clients shows that users referred from LLM platforms like ChatGPT convert at approximately 1.5 times the rate of other referral channels. This higher-intent audience underscores the potential for incremental demand generation through conversational AI advertising.
3. Criteo’s Scale and Strategic Opportunity
Criteo manages more than $4 billion in annual media spend and serves 17,000 advertisers globally through its AI-driven commerce intelligence platform. The collaboration with ChatGPT represents a strategic move to extend Criteo’s cross-channel outcomes into emerging discovery surfaces and reinforce its leadership in AI-powered advertising.