Cumulus Media’s Westwood One and Barbasol have reached the 20th anniversary of their NFL on Westwood One sponsorship, making it one of sports media’s longest continuously running brand collaborations. Since 2006, the partnership has delivered play-by-play coverage from Boomer Esiason to Hall of Famer Kurt Warner, integrated custom creative campaigns and humor-driven content, and navigated shifts in consumer audio habits—from terrestrial radio to digital streaming. Financially, Barbasol has directed hundreds of thousands of dollars in donations to the Boomer Esiason Foundation for cystic fibrosis research and to Kurt and Brenda Warner’s Treasure House, enhancing Cumulus Media’s reputation for community engagement. Collin Jones, President of Westwood One, emphasizes that this long-term alignment underpins more stable advertising revenues and strengthens relationships with key NFL sponsors ahead of the upcoming broadcast season.

Starting February 2, 2026, Cumulus Media will host the relaunch of The Dan Bongino Show as a two-hour daily podcast, streaming live on Rumble and distributed on all major audio platforms. Westwood One remains the exclusive sales partner, positioning Cumulus to capture higher ad rates tied to Bongino’s loyal following—estimated in the low seven figures of monthly unique listeners. After serving as Deputy Director of the FBI, Bongino’s return is expected to drive increased demand for long-form, politically focused content. The expanded format and multimedia distribution model align with Cumulus’s strategy to grow its Podcast Network revenue, projected to contribute an incremental mid-single-digit percentage of total company ad sales in fiscal 2026.