Cumulus Media’s Westwood One and Barbasol marked the 20th anniversary of their NFL sponsorship partnership, underscoring one of the industry’s most enduring brand collaborations. Since its inception in 2006, Barbasol has been featured across 20 NFL seasons of Westwood One play-by-play broadcasts, from Hall of Famer Boomer Esiason to current lead analyst Kurt Warner. This partnership has engaged an estimated 15 million weekly listeners during prime-time Sunday games and contributed over $800,000 in charitable donations—more than $500,000 to the Boomer Esiason Foundation for cystic fibrosis research and $300,000 to Kurt and Brenda Warner’s Treasure House supporting adults with intellectual and developmental disabilities. Cumulus Media President Collin Jones highlighted that sustained advertiser relationships of this scope reduce volatility in annual ad revenue, reinforcing Westwood One’s position as a trusted platform for national sports marketers.

On February 2, 2026, Cumulus Media will relaunch The Dan Bongino Show as a daily, two-hour podcast airing Monday through Friday from 10–12 pm ET. The program will be available via video livestream on Rumble and as audio downloads across all major podcast platforms, with Westwood One as the exclusive sales partner. Following Bongino’s departure in March 2025 to serve in a federal role, this relaunch targets a projected 200% increase in monthly downloads during its first quarter, based on comparable high-profile podcast launches. Cumulus Media anticipates that the show’s dedicated audience—estimated at 1.2 million unique monthly listeners—will drive incremental ad sales of $3 million in 2026. Collin Jones emphasized that Bongino’s return strengthens Cumulus’s strategy to capture long-form, engaged audiences and diversify its digital revenue streams.