Cumulus Media’s Westwood One and Barbasol celebrated the milestone 20th anniversary of their NFL sponsorship on January 12, 2026. Since 2006, the collaboration has underwritten play-by-play coverage across 20 NFL seasons, featuring talent from Boomer Esiason to Hall of Famer Kurt Warner. Beyond broadcast integration—spanning weekly on-air mentions and custom creative campaigns—the partnership has generated over $500,000 in donations to the Boomer Esiason Foundation for cystic fibrosis research and multi-year support to Kurt and Brenda Warner’s Treasure House for adults with intellectual and developmental disabilities. Collin Jones, President of Westwood One & EVP of Cumulus Media, highlighted the relationship’s foundation of alignment, consistency and community impact, noting plans for expanded creative integrations and fan engagement in the evolving audio landscape.

On January 12, 2026, Cumulus Media announced the relaunch of The Dan Bongino Show as a daily two-hour podcast beginning February 2, 2026. The program will stream live from 10:00 AM to 12:00 PM ET on Rumble, with on-demand audio available on all major podcast platforms. Westwood One serves as the exclusive sales partner. Bongino’s return follows his tenure as Deputy Director of the FBI in 2025, and the new format reflects Cumulus Media’s strategy to deepen audience engagement with long-form, unfiltered commentary. Collin Jones emphasized Bongino’s formidable audience and influence, projecting that the relaunch will strengthen the Cumulus Podcast Network’s position as a leading destination for political and cultural analysis.