Datadog has introduced Datadog Experiments, a new module within its AI-powered observability platform that enables teams to design, launch and measure A/B tests directly in the console. Powered by its Eppo acquisition, the solution combines best-in-class statistical models, real-time observability guardrails and native integration with source-of-truth business metrics from customer data warehouses to help teams correlate product changes with user behavior, application performance and revenue outcomes.