Throughout Super Bowl LX weekend, Datavault AI executed multiple on-site activations at Radio Row in Philadelphia, engaging directly with NFL alumni, broadcasters and fans. The company deployed its ADIO® ultrasonic data-over-sound platform for real-time audience interaction and DVHOLO™ holographic visualization to showcase authenticated engagement, digital credentialing and tokenized content capture in high-visibility environments.

A cornerstone of the weekend was Datavault AI's partnership with NFL Alumni in Health, where its ADIO® technology amplified critical public safety announcements and wellness messaging. By integrating tokenized digital assets, the company supported initiatives around healthy aging, caregiving and community wellness in collaboration with the U.S. Drug Enforcement Administration and AARP resources.

Datavault AI leveraged sports media personality Mark Kerr to demonstrate its approach to athlete name, image and likeness (NIL) asset monetization in high-profile media appearances. The activations reinforce the company's expanding pipeline of sports and live-event deployments, including its upcoming Sports Illustrated digital asset collaboration, and underscore real-world scalability.