Deckers Brands Buys Back $1.075B, Forecasts High Single-Digit Growth to FY2030
Deckers Brands reported fiscal 2026 revenue of $5.47B (+10%) and EPS of $7.02 (+11%), driven by Hoka sales up 15.9% to $2.59B and Ugg sales up 8.2% to $2.74B. Its $1.075B share repurchase, $3.5B buyback authorization and FY2030 framework target high-single-digit growth, low-double-digit Hoka gains and 20–25 Hoka stores annually.
1. Record Fiscal 2026 Results and Share Buyback
Deckers Brands posted fiscal 2026 net sales of $5.47 billion, up 10% year-over-year, with diluted EPS of $7.02, an 11% increase. Full-year Hoka net sales rose 15.9% to $2.59 billion and Ugg sales climbed 8.2% to $2.74 billion. The company repurchased $1.075 billion in shares and secured board approval for a further $3.5 billion buyback.
2. Growth Framework Through FY2030 and Store Expansion
Deckers unveiled a multiyear framework targeting high-single-digit consolidated sales growth to fiscal 2030, including low-double-digit annual increases for Hoka and mid-single-digit for Ugg. The plan emphasizes direct-to-consumer and international channels growing faster than wholesale and the U.S. market, and calls for opening 20 to 25 new Hoka stores each year across Europe and Asia.