Deckers Posts 7.1% Sales Growth to $1.96B on HOKA, UGG Strength

DECKDECK

Deckers’ fiscal third-quarter net sales reached $1.96 billion, up 7.1% year over year, as HOKA sales rose 18.5% to $628.9 million and UGG revenue grew 4.9% to $1.31 billion. Gains were broad-based across direct-to-consumer and wholesale channels in both U.S. and international markets, underscoring disciplined execution.

1. Record Quarterly Net Sales and Growth

Deckers reported record fiscal third-quarter net sales of $1.96 billion, up 7.1% year over year. The increase reflects robust demand across its premium footwear portfolio and reinforces the company’s leadership position in the global premium segment.

2. HOKA and UGG Performance Details

HOKA achieved an 18.5% year-over-year sales increase to $628.9 million, driven by strong performance running models and expanded distribution. UGG revenue climbed 4.9% to $1.31 billion on sustained lifestyle demand for core and seasonal offerings.

3. Channel and Geographic Drivers

Growth was broad-based across direct-to-consumer and wholesale channels, with balanced contributions from U.S. and international markets. This channel mix, coupled with disciplined execution, optimized inventory levels and supported margin expansion.

Sources

F