Deepfake technology has enabled fraudsters to clone executive voices, fabricate endorsements and generate personalized investment pitches at scale. Between November 2024 and November 2025, UK consumers lost an estimated £9.4 billion to AI-driven scams, demonstrating how quickly these attacks have industrialized.

As traditional fraud controls struggle to keep pace, companies are accelerating adoption of multi-layered identity checks and real-time behavioral analytics. Investors may reallocate capital toward providers of zero-trust security infrastructure, biometrics and AI-powered fraud detection solutions.

Global X Cybersecurity ETF’s portfolio includes leading vendors in cloud security, network defense and AI-based authentication services. A structural shift in enterprise IT budgets toward preventative measures could enhance inflows into ETFs tracking these companies.

Security spending is transitioning from a discretionary expense to core infrastructure, driven by the escalating cost and sophistication of deepfake fraud. This fundamental change may underpin more stable, long-term growth for cybersecurity-focused funds.