Demis Hassabis, head of DeepMind, projects that artificial general intelligence will deliver economic gains ten times larger than the Industrial Revolution and become reality within ten years. He highlighted that current generative models represent early milestones on the path to full AGI.

Such a breakthrough could transform Google’s core revenue streams by enabling hyper-personalized search advertising, unlocking new cloud computing applications, and driving demand for on-device AI hardware. The company is already channeling substantial R&D budgets into advanced AI architectures and data centers to prepare for this shift.

Achieving AGI within a decade hinges on overcoming major technical hurdles in reasoning, safety alignment and compute scalability. Google faces stiff competition from OpenAI, Microsoft and other tech leaders racing to secure talent, patents and regulatory approval for next-generation AI systems.