Dell Increases PC Prices 15-20% as Memory Costs Jump by Up to 50%
PC maker Dell raised prices 15-20% after DRAM and NAND costs surged 45-50% and 33-38% in Q4 2025 due to AI-driven global memory shortages. Barclays upgraded Dell to overweight, citing strong AI server orders, stable AI operating margins and expanding enterprise storage opportunities.
1. Barclays Upgrades Dell on AI Server Strength
Analysts at Barclays have upgraded Dell to an overweight rating, citing robust demand for AI servers and expanding enterprise opportunities in storage and networking. The firm highlighted Dell’s disciplined operating expense management, stable AI operating margins, and growing traction in both commercial PC and server markets. This upgrade underscores confidence in Dell’s ability to leverage its AI hardware portfolio despite broader industry supply constraints.
2. AI Backlog and Pricing Leverage Offset Memory Cost Headwinds
Dell’s Infrastructure Solutions Group (ISG) is benefiting from an $18.4 billion AI backlog that provides multi-year visibility into revenue growth. Meanwhile, PC segment pricing increases of 15 to 20 percent have helped offset higher memory costs, which industry reports suggest remain under pressure due to constrained supply. Analysts expect free cash flow margins to expand toward 6.5 percent by fiscal 2027, driven by higher-margin AI deployments and disciplined cost controls.
3. Margin Pressure and Rebound Potential in Fiscal Q3
In its latest fiscal third quarter, Dell experienced a modest dip in overall margins as elevated memory expenses weighed on results. However, record server shipments and strong order bookings in ISG point to a rebound in profitability. Management has signaled that tighter cost management and continued strength in AI infrastructure orders will drive sequential margin improvement in the coming quarters.