Deutsche Bank survey shows Europe tops global investment appeal among business leaders
DB•Europe ranks as the top investment region in Deutsche Bank survey
Deutsche Bank survey of 1,200 non-European executives for Europe 2026 put Europe as the top investment region.
- 35% ranked Europe most attractive, ahead of Asia-Pacific ex-China at 24% and North America at 19%.
- Europe gained strategic weight, with 81% saying it matters more to investment decisions than three years ago.
- Germany led European target markets, cited in the top three by 56%, versus the UK at 47% and France at 35%.
- Cross-border frictions were the biggest deterrent, with 43% citing a large impact; labor, tax, energy and permitting scored below 50%.
