Diageo Launches $11.99 Seagram’s 7 Crown Apple Pie Whiskey Nationwide
Seagram's 7 Crown Blended Whiskey is adding a seasonal Apple Pie flavor nationwide this June with a suggested retail price of $11.99. The 70-proof release blends baked apple, warm spice and vanilla pie crust notes and is marketed as both a neat pour and in the brand’s iconic 7&7 cocktail.
1. Nationwide Launch and Pricing
Seagram's 7 Crown Apple Pie arrives in retail displays and bars across the U.S. starting June as a limited-time offering. The 70-proof blended whiskey carries a suggested retail price of $11.99 per 750 ml bottle, aligning with the brand’s value positioning.
2. Flavor Profile and Serve Options
This seasonal variant delivers notes of baked apple, warm spice and vanilla pie crust layered over Seagram’s smooth, approachable character. Consumers can enjoy it neat over ice or mixed in the signature 7&7 cocktail with 7UP® lemon-lime soda.
3. Summer Marketing Strategy
The rollout targets backyard gatherings, Fourth of July celebrations and long weekends, supported by in-store displays and on-premise promotions. The limited release aims to boost seasonal engagement and reinforce Seagram’s 7 Crown’s presence in the growing flavored whiskey segment.