Diageo Launches $34.99 Black Cask Scotch and Aviation Gin’s Cranberry & Blood Orange
Johnnie Walker Black Cask is a blended Scotch aged exclusively in American white oak ex-bourbon barrels and will be sold at $34.99 per 750ml across the U.S. Aviation American Gin introduced Cranberry & Blood Orange, its first flavor innovation in more than 20 years, as a permanent nationwide offering.
1. Johnnie Walker Black Cask Launch
Johnnie Walker Black Cask combines specially selected whiskies from the heart of Black Label matured exclusively in American white oak ex-bourbon barrels. The 43% ABV expression retails at $34.99 per 750ml and will be supported by a national U.S. campaign featuring immersive tastings and regional activations.
2. Aviation American Gin Flavor Innovation
Aviation American Gin unveiled Cranberry & Blood Orange as its first flavor innovation in over two decades, blending juicy cranberry and bold blood orange with its signature botanical profile. This permanent nationwide addition will roll out with a multimedia marketing push, including branded video content and new cocktail recipes like the Crimson Cosmo.