Diageo Revives 'World’s Cup' Campaign and Eyes $3 Billion Whiskey Market by 2032
Diageo is reviving its 1990 'The world’s cup' Guinness ad, rolling out North American $81 limited jerseys, themed 4- and 8-pack cans, and U.S. OOH campaigns. The single malt whiskey market is forecast to grow from $2.4 billion to $3 billion by 2032 at a 3.2% CAGR, with Scotch targeting $1.6 billion.
1. Summer Soccer Marketing Campaign
Diageo is relaunching its 1990 'The world’s cup' Guinness ad for the U.S. market, rolling out limited-edition $81 jerseys through Art of Football, new 4- and 8-pack soccer-themed Guinness Draught cans, and out-of-home content in select U.S. cities to engage fans this summer.
2. Single Malt Whiskey Market Forecast
The global single malt whiskey market is projected to grow from $2.4 billion to $3 billion by 2032 at a 3.2% CAGR, with the Scotch segment expected to reach $1.6 billion and China leading regional growth at a 6.1% annual rate.