Diageo Rolls Out 5% ABV Captain Morgan Colada RTD Pack at $18.99
Diageo launched the Captain Morgan Sliced Colada Style Drink Variety Pack featuring four flavors—Piña Colada, Strawberry, Mango and Passionfruit—in 12-count 12-oz cans with 5% ABV priced at $18.99. The ready-to-drink malt beverages are rolling out nationwide to tap growing summer demand for convenient, fruit-forward cocktails.
1. Launch Overview
Diageo introduced the Captain Morgan Sliced Colada Style Drink Variety Pack featuring four Piña Colada-inspired flavors—classic Piña Colada, Mango, Passionfruit and Strawberry—each canned at 5% ABV in a 12-count pack priced at $18.99.
2. Distribution and Availability
The ready-to-drink variety pack is now available at select retailers nationwide, including grocery and big-box chains, with market-by-market availability to meet summer demand.
3. Market Positioning and Strategy
The product is positioned to capture the growing RTD cocktail segment by offering a convenient, fruit-forward beverage designed for summer occasions and on-the-go micro-getaway moments.