DICK'S Sporting Goods Debuts $99 ScoreCard+ with $100 Rewards and 3× Points
DKS•DICK'S Sporting Goods launched ScoreCard+ at $99 per year with $100 in guaranteed rewards, free standard shipping, 20% in-store service discounts and a 3× points boost on one purchase. Free ScoreCard members can redeem a $5 reward after 150 points and earn points on services such as bike repairs.
1. ScoreCard+ Paid Membership Launch
On July 1, DICK'S Sporting Goods introduced ScoreCard+, a new paid loyalty tier priced at $99 per year. Members receive $100 in guaranteed annual rewards, unlimited free standard shipping, a 20% discount on in-store services, one 3× points event per year and a limited-time $100 credit toward owned brands for July sign-ups.
2. ScoreCard Program Enhancements
Existing free ScoreCard members automatically gain enhanced benefits, including the ability to redeem a $5 reward after earning 150 points (down from 300), and to earn points on services and experiences such as glove steaming, bike repairs and sports clinics. The program retains free shipping on orders over $49 and Gold status perks after $500 annual spend.
3. Customer Engagement and Value Impact
With roughly 30 million loyalty members generating over 75% of sales, these changes aim to drive increased repeat purchases, higher average order values and deeper brand engagement. The MOVE fitness tracking integration and service-based points could expand touchpoints beyond transactions, strengthening long-term customer value.
