Digital Brands Group Adds SECUR3D AI Partnership After $500K Counterfeit Detection
VRSN•Digital Brands Group launched an AI-powered brand protection collaboration with a leading premium outdoor performance apparel brand using SECUR3D’s AssetSafe technology to detect unauthorized listings. After a March deployment identified $500,000 in counterfeit losses, the company added AI influencer marketing and applied research partnerships, positioning as a hybrid apparel-AI platform.
1. Global Counterfeit Challenge
Counterfeiting has grown to a $467 billion global issue, with 83% of infringements occurring through social and e-commerce channels. U.S. Customs reports that apparel and accessories account for over 26% of counterfeit seizures, making fashion a high-value target for digital brand protection tools.
2. New SECUR3D Collaboration
On May 28, Digital Brands Group announced a strategic collaboration with a leading premium outdoor performance apparel brand, deploying SECUR3D’s AssetSafe AI technology to identify unauthorized digital assets and counterfeit listings across online marketplaces. This partnership expands DBG’s footprint in AI-driven intellectual property defense.
3. March AssetSafe Deployment Outcomes
In March, DBG’s initial AssetSafe deployment for a retro backpack maker uncovered an estimated $500,000 in potential counterfeit losses during the platform’s scan phase. This result demonstrated the technology’s capacity to uncover unauthorized product listings and quantify brand misuse in real time.
4. Strategic Shift Toward AI Infrastructure
DBG has integrated multiple AI partnerships over recent quarters, including influencer marketing with Aha and applied R&D with Renov AI, signaling a strategic evolution from a direct-to-consumer apparel business to a hybrid AI-enabled platform. The company aims to leverage these relationships to offer comprehensive AI infrastructure for global consumer brands.
