Digital Brands Group Launches AI Protection Tool to Target $467B Counterfeit Market
DBGI•On May 28, 2026, Digital Brands Group launched an AI-powered brand protection collaboration with a leading outdoor performance apparel brand using SECUR3D’s AssetSafe to detect unauthorized digital assets. This follows a March deployment with Herschel Supply Co. that flagged $500,000 in losses and a Renov AI tie-up expanding its commerce tools.
1. New AI Brand Protection Collaboration
On May 28, 2026, Digital Brands Group announced a strategic collaboration with a globally recognized outdoor performance apparel brand. The initiative leverages SECUR3D’s AssetSafe platform to identify unauthorized digital assets, counterfeit-related listings, and broader online IP infringements across e-commerce channels.
2. Results from Herschel Supply Co. Deployment
In March 2026, DBG deployed SECUR3D’s AssetSafe with Herschel Supply Co., where the initial scan phase uncovered roughly $500,000 in counterfeit-related losses. This early success underscored the platform’s ability to detect and quantify brand abuse at scale.
3. Renov AI Tie-Up for Commerce Intelligence
Just last week, Digital Brands Group partnered with Renov AI under the MITACS innovation framework to enhance data intelligence, automation, and analytics across its brand protection and e-commerce roadmap. This collaboration aims to integrate advanced AI workflows into DBG’s existing retail operations.
4. Strategic Pivot to AI-Enabled Platform
Digital Brands Group is transforming from a direct-to-consumer apparel operator into an AI infrastructure play for consumer brands. Layered partnerships and technology integrations position DBG to capture a share of the estimated $467 billion global counterfeit goods market and strengthen its long-term valuation.
