Digital Brands Group Deploys SECUR3D AI to Combat $467B Counterfeit Market
DBGI•Digital Brands Group announced an AI-based brand protection collaboration with a leading outdoor performance apparel brand, leveraging SECUR3D’s AssetSafe platform to detect unauthorized listings and digital asset misuse. This follows its March deployment that uncovered $500,000 in counterfeit losses and underscores its shift toward AI infrastructure in apparel.
1. Strategic AI Collaboration
On May 28, Digital Brands Group formalized an AI-driven brand protection collaboration with a leading global outdoor performance apparel brand. The initiative integrates SECUR3D’s AssetSafe platform to monitor digital marketplaces and social channels for counterfeit listings and unauthorized asset use.
2. Results from March Scan
In March, DBGI’s initial deployment with Herschel Supply Co. using AssetSafe identified counterfeit activity tied to $500,000 in losses. This early success validated the platform’s ability to scan online channels and enforce intellectual property safeguards.
3. Broader AI Infrastructure Shift
This partnership complements DBGI’s recent tie-ups in AI influencer marketing and applied AI research, signaling a strategic pivot from vertically integrated apparel operations toward an AI infrastructure provider. The company aims to leverage AI tools across e-commerce to protect brand integrity and drive long-term value.
