Digital Brands Group Launches AI Protection Tool to Target $467B Counterfeit Market

On May 28, 2026, Digital Brands Group announced a strategic collaboration with a globally recognized outdoor performance apparel brand. The initiative leverages SECUR3D’s AssetSafe platform to identify unauthorized digital assets, counterfeit-related listings, and broader online IP infringements across e-commerce channels.

In March 2026, DBG deployed SECUR3D’s AssetSafe with Herschel Supply Co., where the initial scan phase uncovered roughly $500,000 in counterfeit-related losses. This early success underscored the platform’s ability to detect and quantify brand abuse at scale.

Just last week, Digital Brands Group partnered with Renov AI under the MITACS innovation framework to enhance data intelligence, automation, and analytics across its brand protection and e-commerce roadmap. This collaboration aims to integrate advanced AI workflows into DBG’s existing retail operations.

Digital Brands Group is transforming from a direct-to-consumer apparel operator into an AI infrastructure play for consumer brands. Layered partnerships and technology integrations position DBG to capture a share of the estimated $467 billion global counterfeit goods market and strengthen its long-term valuation.