Digital Brands Group targets 5x ROAS as AVO revamps e-commerce platform in October
DBGI•Digital Brands Group set a target of 5x return on ad spend as AVO reported 221% year-over-year revenue growth from Aug. 1 to Sept. 11, 2026, despite cutting digital marketing spend 78%.
1. Marketing performance
AVO’s marketing efficiency improved to 3.65x ROAS during the period, while weekly net revenue rose 442% from Week 1 to Week 6. Digital Brands Group said it aims to scale digital advertising alongside revenue and is targeting 5x ROAS.
2. Platform redesign
A redesigned e-commerce platform is slated for the first week of October, with the aim of lifting conversion and average order value.
