Digital Turbine Harnesses Databricks AI to Unite 80K Apps and 1B Devices
APPS•Digital Turbine is integrating Databricks Genie Spaces and Apps to unify data intelligence across its Ignite Graph spanning 80,000 apps and over one billion devices. The alliance will accelerate its AI strategy, deliver privacy-conscious mobile experiences, and enhance DT iQ’s predictive targeting for advertisers and brands.
1. Partnership Overview
Digital Turbine has partnered with Databricks to integrate Genie Spaces and Databricks Apps into its platform, aiming to consolidate first-party data across its network of over 80,000 apps and more than one billion devices.
2. Technology Integration
Genie Spaces will enable employees to query device-level data via natural language, while Databricks Apps will serve as a serverless platform to build and deploy AI applications directly on the Databricks environment without moving data.
3. Data Intelligence Outcomes
The integration is designed to enrich Digital Turbine’s Ignite Graph and DT iQ offerings, converting billions of real-time behavioral signals into automated decisions that optimize ad targeting and campaign performance.
4. Strategic Significance
This implementation establishes a scalable foundation for generative and agent-based mobile features, reinforcing Digital Turbine’s leadership in delivering innovative, privacy-conscious AI experiences at global scale.
