Direct Digital Holdings Agency Orange 142 Unveils AI-Driven Search Case Study Webinar with Pigeon Forge
Direct Digital Holdings' agency Orange 142 is hosting a webinar showcasing a Pigeon Forge Department of Tourism case study on generative engine optimization, detailing structured storytelling, intent signals and AI-powered experiences like Ask Martha. This initiative follows Orange 142's recent two MarCom Awards and highlights its AI-driven search expertise.
1. Webinar Details
Orange 142 will host a webinar titled "How to Get Your Brand Recommended by AI: A Pigeon Forge Case Study," demonstrating one of the first tested generative engine optimization frameworks for AI-driven search. Speakers Christy Nolan, Ben Hale and Amy Warner will guide marketers and brand leaders through practical execution and performance metrics.
2. AI-Driven Case Study
The presentation outlines how the Pigeon Forge Department of Tourism shifted from traditional SEO to a structured GEO framework focused on storytelling, intent signals and authoritative answers. It highlights AI-powered tools like Ask Martha, providing real-time visibility into traveler questions from seasonal activities to trip logistics.
3. Strategic Significance
This case study underscores Orange 142’s proficiency in generative engine optimization, positioning Direct Digital Holdings to win new mid-market clients and reinforce its offerings across high-growth sectors such as travel, healthcare and financial services.
4. Recent Accolades
In January, Orange 142 secured two MarCom Awards for its digital campaign work, reflecting its continued momentum in executing data-driven strategies across programmatic, search, social and connected TV channels.