Direct Digital Q2 revenue falls on lower DSP spending
DRCT•Analyst coverage
The current average analyst rating on the shares is buy, with 1 strong buy or buy, 1 hold, and no sell or strong sell ratings.
The average consensus recommendation for the advertising & marketing peer group is buy.
Wall Street's median 12-month price target for Direct Digital Holdings Inc is $32.00, about 1,063.6% above its August 11 closing price of $2.75.
Outlook and balance-sheet note
The company did not provide specific financial guidance for future quarters or the full year.
It also said it was not in compliance with certain financial covenants as of June 30, 2026.
Q2 results and revenue drivers
Direct Digital Holdings Inc reported second-quarter revenue fell 23% year over year, driven by lower DSP customer spending.
- Q2 revenue: $7.83 million vs. $8.84 million consensus
