Disney and Adobe to co-develop custom AI models for media giant
DIS•DIS•DIS•DIS•Disney and Adobe struck a multi-year deal to develop custom generative AI models for use across Disney’s theme parks, studio and sports media businesses.
The companies will use Adobe’s Firefly Foundry to develop private, proprietary generative AI models trained on Disney intellectual property. Initial work will focus on accelerating project development at Disney Experiences and concept exploration at StudioLAB; Adobe will also help use AI tools to engage ESPN sports fans and bring more of its content archive to audiences.
Walt Disney Imagineering has deployed a custom image-generation model and a sketch-to-image model that turns hand-drawn sketches into rendered concept art. Disney executive Kyle Laughlin said the tools can compress creative work that took months into hours or days, and help reduce costly changes during construction. He said they are not meant to replace Imagineering roles.
Disney was reportedly considering thousands of job cuts and asking some managers to target 20% in annual cost savings.
