Disney Evaluates Free Ad-Supported Disney+ Tier as FuboTV Hires Ex-Disney Exec
DIS•Former Disney executive Alisa Bowen has been appointed CEO of FuboTV, supplanting veteran David Gandler, marking a significant leadership shift. Disney is evaluating a free, ad-supported tier for Disney+ to recapture viewers migrating to YouTube’s free streaming options.
1. Leadership Change at FuboTV
Alisa Bowen, who led digital product strategy at Disney, has been named CEO of FuboTV, replacing co-founder David Gandler. Bowen’s departure marks a high-profile exit from Disney as she brings streaming and advertising expertise to FuboTV’s competitive live-TV platform.
2. Disney+ Free Tier Exploration
Disney executives are assessing the introduction of a free, ad-funded tier for Disney+ to counter audience drift toward cost-free services like YouTube. The proposed no-cost option aims to broaden Disney+ reach, boost ad revenue and offset pressure from rising subscription prices.
