Dodge and Under Armour Launch Hellcat-Inspired Apparel Collection with UA Blur Pro Cleats
STLA•Dodge and Under Armour unveiled a performance-driven apparel, footwear and accessory collection inspired by Dodge Charger SRT Hellcat and Challenger SRT Demon, featuring HB-Lo sneakers, HeatGear baselayers, UA Blur Pro x Dodge cleats and graphic tees. The collaboration launches activations at UA NEXT’s SEVENS tournament July 10-12 at IMG Academy.
1. Collaboration Announcement
Dodge and Under Armour have launched a new collection merging classic American muscle inspiration from the Charger SRT Hellcat and Challenger SRT Demon with Under Armour’s performance innovation. The partnership aims to fuse legacy horsepower aesthetics with next-generation athletic apparel and footwear.
2. Product Lineup
The collection spans men’s and women’s apparel, footwear and accessories, including HB-Lo sneakers, HeatGear baselayers, graphic tees, cargo shorts, UA Blur Pro x Dodge Cleats and UA Blur x Dodge Gloves. Burnout-inspired textures, bold color blocking in oxblood red and carbon black, and aggressive seam work evoke Dodge SRT body lines.
3. Marketing Activations
High-impact activations begin July 10-12 at the UA NEXT SEVENS tournament hosted at IMG Academy, showcasing the collection to top high school football underclassmen. The campaign will roll out across Under Armour Brand Houses, select retailers and digital channels.
